
I'm slightly embarrassed to even write this, but I found a wine that can only be described as "adorable." The Wine Cube, a collaboration between Target and Trinchero Estates, is the most adorable boxed wine in its 1.5L version. And yes, that's the first time and last time I use the word "adorable" to describe a wine - but it just is...hear me out! The Chardonnay is housed in a 5"X5.5" sunny yellow cube and fits snugly into any open space in your refrigerator. Boxed wine has received a ton of press from the wine trade in the last two years. Wine Spectator even bowed its head recently and did a feature on it, incidentally, they rated the Wine Cube Chardonnay the best boxed white wine from the US.
But are consumers ready to accept a boxed wine? Even if you are the most open minded consumer willing to try out these boxed, spouted wines, it may still be a habit kept well hidden from anyone but your significant other and mom. But that's where the Wine Cube comes in. Not only is the Chardonnay highly drinkable, it's actually designed chic enough to pull out in front of guests at a party. You'll all marvel at Target's usual superior marketing and design strength wondering when Wal-Mart is going to catch on. While you're chatting, you'll enjoy a medium-bodied, lovely Chardonnay that is quaffable and bursts with Granny Smith apple flavors. The 1.5L box holds the equivalent of 2 bottles, but don't fret if you can't finish it within one evening. The Wine Cube claims to hold its own for one full month. And at about $10, that's one claim I'm willing to test.










